Filming Focus Groups

I recently filmed a series of focus groups for the company Brooks Adams, out of Richmond, VA. The focus groups met at the Lathrop Community in Easthampton, MA. I learned a lot about independent and assisted living options for folks 55 and older. I found the Lathrop Community to be very unique due to their commitment to lifelong learning for residents and their association with the Quaker-run Kendal Corporation.

Aerial View of Lathrop Campus in Easthampton, from Lathrop website.

From their website: “Brooks Adams from GlynnDevins offers senior living communities customized research, sales and consulting services to help you make smarter business decisions.” My wife worked in the training field for many years, and so I’ve picked up on what makes for a great facilitator. The staff from Brooks Adams were terrific and ran a very efficient focus group.