QR Codes

You’ve probably seen these funny looking black and white squares while out shopping or reading the newspaper. QR codes, short for Quick Response codes, are often used to give consumers more information about a product or business. Use can use a mobile device with a camera to view the code, which then links you to the information, which could be a website, video, PDF, etc.

Here’s the QR code that will take you to the Klituscope Pictures website:

A client recently used QR codes to link to videos that we produced to explain how to use one of their products.

Local First

Attended a meeting last night at The Northampton Brewery, the oldest operating brewpub in the Northeast. Independent business owners were gathering to hear about Pioneer Valley Local First, part of a nationwide network encouraging people to buy into their local economies and support their local businesses. The emphasis is on sustainable, environmentally-conscious ways of building strong local economies. Defintely worth checking out their website, and that of their parent organization, Business Alliance for Local Living Economies (BALLE).

The Bradley Home

The Bradley Home video has been finished for a while, but now is online on their website.

Built in 1938 to serve the aged community of Central Connecticut, The Bradley Home is located in Meriden, CT. The staff were great, and the residents were amazing. Everyone we talked to couldn’t stop praising the place. They have some beautiful gardens which the residents help maintain. We spent a day and a half there shooting a promotional video which they will use on their website and distribute on DVD to potential residents and their families.

The Hartsbrook School

Taping today at the Hartsbrook School in Hadley, MA. Got a little bit of wet-on-wet watercolor painting in the two kindergarten classrooms. So sweet! Also, some of the kindergarteners were hauling around big wooden boards and things to make slides and pirate ships in their classroom.

Then, off to the eighth grade for a physics class. Learning about water displacement, their challenge was to shape a 8-by-8 inch sheet of aluminum foil so that it could hold the maximum number of pennies while floating in water. Looked like a lot of fun. When I left, one group had reported floating 104 pennies in their boat. Try it at home!

Woo-hoo! New camera

Received our new Canon XH A1 this week, and put it right to work, shooting a video for the Hartsbrook School in Hadley, MA. The A1 is capable of shooting in high definition (HD), but for this project I am using it in standard widescreen mode. After some inital tweaking with the presets, I beginning to get the images close to what I want.

Here are a couple of screen shots from today:
The High School building, Piening Hall.

Two seventh grade boys doing perspective drawing in the shadow of the Mt. Holyoke range.